Sorry I haven't updated in a while- but it has been pretty hectic around Tucson with trying to make the move back up to Seattle after 4 years down here. good riddance. But I want to get back to the idea of people helping people; because in the end a little compassion and kindness goes a long way. That's the idea behind Kiva- a company that brings together generosity, prosperity, dedication and hard work under the tag line "loans that change lives".
Several years ago, I read a book called "Banker for the Poor" and was very excited by the ideas presented within it. So naturally, when I saw this website it reminded me of the book, and the purpose it brings.
The idea is quite simple really, people in impoverished nations apply to get micro-financed through small loans for starting small individual businesses, and then pay off these interest free loans over a period of time. On the other side, the loaners review the stories/applications on a case-by-case basis and decide to whom, and how much to donate- once the amount required has been met, the applicant receives his loan. Once the loan is repaid, the loaner can then use the money to fund another entrepreneur. Everybody wins.
I think that the idea of people helping people is one that will forever ring true in every society. We cannot stand by and watch as people suffer- we must act to benefit not only ourselves, and those around us, but to reach out and support whenever possible. The idea of micro-loaning is fantastic and I just wish that it was more well known, because really who can't spare the 25$ we'd spend on 4 iced macchiato Frappes at Starbucks to help a woman buy some wood and start making/selling baskets? Do something good- your world (and your stomach) will thank you.
http://www.kiva.org/app.php?page=businesses to see the applicants and make a donation
Think about it,
Thursday, July 23, 2009
Posted by Daniil Nikiforov at 9:28 PM
Saturday, June 20, 2009
This year in one of my classes, my group was tasked with bringing a new product or line expansion to the US market. We decided to bring QR code technology from radial obscurity to the limelight in America. The technology allows companies to imbed large amounts of information into the code- everything from advertisements, to coupons to file downloads. This is a tremendous opportunity for companies to take advantage of new, dynamic marketing efforts in a field that is seeing constant change. Through our project we created a fictitious contract with Apple, which would give them exclusive use of the technology and would allow us to deeply penetrate the consumer market. We chose Apple because of its position as leader in integrated marketing campaigns and position as a leader in new technology.
Posted by Daniil Nikiforov at 5:36 PM
Friday, June 19, 2009
I'm sure many of you have seen the new series of Jack in the box commercials. And in my opinion they're day I say... genius. The most recent is my favorite and it has come up in conversations more than once. Mini Buffalo Ranch Chicken Sandwiches don't only look delicious but come with a great song that's stuck in your head as you're munching away at an interesting combination of Franks RedHot sauce and ranch (mouth watering yet?? no no, didn't think so).
Posted by Daniil Nikiforov at 2:41 PM
Wednesday, June 3, 2009
In the later months of 2008, a group of students in Hope Jensen's Integrated Marketing Communication class came together to reinvent a current product on the market. After much toiling and tinkering we came up with an idea to offer a "harder", more masculine version of the popular alcoholic beverage Mike's Hard Lemonade. Low and behold, the spies at Mikes must have found our incredibly genius idea and blatantly stole everything, right down to the black can. Check out the pictures- look similar at all? Should have patented our idea.
Posted by Daniil Nikiforov at 9:31 PM
Tuesday, June 2, 2009
A new chapter is now written in Microsoft's recent trend of re-inventing its services to wholly encompass its users. The launch of its new search engine 'bing' has brought Microsoft full circle in its attempts to maintain dominance in a market where giants often fall and become irrelevant. I took some time to poke around the website and see what the hype (or lack there-of) was all about.
Posted by Daniil Nikiforov at 1:28 PM
Thursday, May 28, 2009
Microsoft's release of the new Zune HD may seem by some as a feeble attempt to jump on Apple's coat tails and try and scrounge up what few followers Apple has left behind. However, I see it as much more than that. Sure its touchscreen media player came a little late, and sure Apple's design of its products is second to none; but at the end of the day isn't it time for something new?
Posted by Daniil Nikiforov at 1:05 AM
Monday, May 25, 2009
While watching TV today, I saw a commercial for Bud Light which originally aired on the Oscars of the Advertising World; Super Bowl Sunday. The commercial is a pretty light-hearted one- a bunch of employees sitting around a conference table suggesting different ways to reduce costs until one guy suggests cutting out Bud Light from their meetings... and proceeds to get thrown out of a window. The idea is clever and the commercial is quite humorous, but after re-watching it I realized it carries a pretty somber message.
Posted by Daniil Nikiforov at 2:55 AM