Wednesday, June 3, 2009

Mike's...How'd you get in my head!?





In the later months of 2008, a group of students in Hope Jensen's Integrated Marketing Communication class came together to reinvent a current product on the market. After much toiling and tinkering we came up with an idea to offer a "harder", more masculine version of the popular alcoholic beverage Mike's Hard Lemonade. Low and behold, the spies at Mikes must have found our incredibly genius idea and blatantly stole everything, right down to the black can. Check out the pictures- look similar at all? Should have patented our idea.

The class thought our idea had flaws and wouldn't catch on... looks like someone was wrong, no? It just serves as a reminder- don't take any of your ideas for granted; or you'll just miss the boat and make someone else look like a genius.

Think about it,

DVN

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