The US is Lagging!

This year in one of my classes, my group was tasked with bringing a new product or line expansion to the US market. We decided to bring QR code technology from radial obscurity to the limelight in America. The technology allows companies to imbed large amounts of information into the code- everything from advertisements, to coupons to file downloads. This is a tremendous opportunity for companies to take advantage of new, dynamic marketing efforts in a field that is seeing constant change. Through our project we created a fictitious contract with Apple, which would give them exclusive use of the technology and would allow us to deeply penetrate the consumer market. We chose Apple because of its position as leader in integrated marketing campaigns and position as a leader in new technology.

I've embedded the presentation so you can check it out for yourself and see the possibilities this technology offers. In a changing marketing atmosphere this is a dynamic and important venue for development.

Think about it,

DVN