This year in one of my classes, my group was tasked with bringing a new product or line expansion to the US market. We decided to bring QR code technology from radial obscurity to the limelight in America. The technology allows companies to imbed large amounts of information into the code- everything from advertisements, to coupons to file downloads. This is a tremendous opportunity for companies to take advantage of new, dynamic marketing efforts in a field that is seeing constant change. Through our project we created a fictitious contract with Apple, which would give them exclusive use of the technology and would allow us to deeply penetrate the consumer market. We chose Apple because of its position as leader in integrated marketing campaigns and position as a leader in new technology.
Saturday, June 20, 2009
The US is Lagging!
Posted by Daniil Nikiforov at 5:36 PM 0 comments
Friday, June 19, 2009
Jack In the Box: My how far you've come
I'm sure many of you have seen the new series of Jack in the box commercials. And in my opinion they're day I say... genius. The most recent is my favorite and it has come up in conversations more than once. Mini Buffalo Ranch Chicken Sandwiches don't only look delicious but come with a great song that's stuck in your head as you're munching away at an interesting combination of Franks RedHot sauce and ranch (mouth watering yet?? no no, didn't think so).
Posted by Daniil Nikiforov at 2:41 PM 0 comments
Wednesday, June 3, 2009
Mike's...How'd you get in my head!?
In the later months of 2008, a group of students in Hope Jensen's Integrated Marketing Communication class came together to reinvent a current product on the market. After much toiling and tinkering we came up with an idea to offer a "harder", more masculine version of the popular alcoholic beverage Mike's Hard Lemonade. Low and behold, the spies at Mikes must have found our incredibly genius idea and blatantly stole everything, right down to the black can. Check out the pictures- look similar at all? Should have patented our idea.
Posted by Daniil Nikiforov at 9:31 PM 0 comments
Tuesday, June 2, 2009
Bing! it all together
A new chapter is now written in Microsoft's recent trend of re-inventing its services to wholly encompass its users. The launch of its new search engine 'bing' has brought Microsoft full circle in its attempts to maintain dominance in a market where giants often fall and become irrelevant. I took some time to poke around the website and see what the hype (or lack there-of) was all about.
Posted by Daniil Nikiforov at 1:28 PM 0 comments