A New Perspective

I've been meaning to write one of these for a while now, and now here I am sharing with you my thoughts, ideas and the other stuff I come across daily. So without further delay, let's get this underway.

Today's fast moving world leaves little time for people to think about the well being and livelihood of others. Or so I thought. I came across a new cafe concept in Denver called SAME (So All May Eat: http://www.soallmayeat.org/index.html) based around the idea that no matter who you are and what you can afford, everyone deserves a healthy and dignified meal. Instead of prices or a cash register, patrons are provided with an envelope for them to pay as much or as little as they feel their meal was worth. Those who can, pay more, while those who can't, are encouraged to volunteer their time.

This is a very refreshing look at revisiting the "traditional" business model. Obviously, even today not all gains are monetary and the bottom line is not always profit. In my opinion, today's economic climate calls for exactly this type of new thinking promoting mutual benefit and interdependent relationship within all aspects of business, from modeling to marketing. Views of importance are shifting, and consumers are calling for more than fancy commercials and print ads.

With new developments in technology, why should consumers sit around and watch the same commercials as they did last year? We, as marketers, must deliver solutions that drive at the bottom line and show consumers what they are getting in a new light. Underneath it all, we are all consumers: so why not satisfy our own needs and desires?

Think about it.

Signing off,

DVN